Sunday 7 February 2016

05:25
1


Apple has revealed that it sold a record number of iPhones in the three months from October to December 2015. However, the 74.779 million units sold compares to 74.468 million in the same period in 2014, suggesting iPhone demand has plateaued.

More importantly, Apple has predicted that overall revenue will fall in the current quarter. With the iPhone making up a colossal 68% of all the company’s earnings, that points to iPhone sales sliding for the first time since the original version of the smartphone was launched nine years ago this month.

In a statement, Apple said it expected revenue to be between $50 and $53 billion between January and March, down from $58 billion in the first quarter of 2015.

Apple’s Chief Financial Officer, Luca Maestri, told investors during a conference call that he expected that, “iPhone units will decline in the quarter”.

The news has seen Apple’s share price slide by 2.7%, despite the fact that the results represent Apple’s best ever.
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